If you're trying to scale your game, getting the roblox ad template size right is the first thing you need to check off your list. It's honestly one of those things that seems simple until you're staring at a "failed to upload" message or, even worse, your ad looks like a blurry mess once it's actually live. We've all been there, spending way too much time on a design only to realize the dimensions are off by a few pixels.
Roblox has a few different ways to advertise, and each one has its own specific rules. If you want your Robux to actually work for you, you can't just wing it. You need to know exactly which pixels go where. Let's dive into the specifics so you can stop guessing and start getting those clicks.
The Three Kings of User Ads
Even though Roblox has been pushing their newer "Ads Manager" system lately, the classic user ads—the ones you see on the side and top of the website—are still a staple for many developers. There are three main shapes you'll be working with.
The Banner Ad (728 x 90)
The Banner is that long, skinny strip you see at the very top of the Roblox website. Its official roblox ad template size is 728 pixels wide by 90 pixels tall.
Since it sits at the top of the page, it's the first thing people see, but it's also the easiest to ignore if it's boring. Because it's so short (only 90 pixels!), you don't have a lot of vertical room to play with. You've got to make your text punchy and your characters stand out without making the whole thing feel cluttered. If you try to cram a whole scene in here, it's just going to look like a colorful smudge.
The Skyscraper Ad (160 x 600)
This is the tall, vertical ad that hangs out on the left and right margins of the page. The dimensions here are 160 pixels wide by 600 pixels tall.
I personally think Skyscrapers are great because they stay on the screen longer as a user scrolls down the page. You have a lot of vertical "real estate" to show off a cool character model or a high-stakes action shot. Just remember that 160 pixels is pretty narrow, so don't try to use long sentences. Keep it snappy.
The Large Rectangle Ad (300 x 250)
The Large Rectangle is exactly what it sounds like. It's 300 pixels wide and 250 pixels tall. You'll usually find these tucked into the middle of the page or at the bottom.
This is arguably the best roblox ad template size for showing off actual gameplay or a more detailed artistic scene. Because it's more of a square-ish shape, it feels more natural to design for. It's a lot like a social media post, so you can fit a decent amount of information without it feeling cramped.
Why Proportions and Resolution Matter
You might think, "Can't I just make a giant image and let Roblox shrink it down?" Well, you could, but it usually ends up looking pretty bad. Roblox's compression can be a bit harsh. If your image isn't the exact roblox ad template size, the system will try to stretch or squash it to fit, and that's when your text becomes unreadable.
If you're using a program like Photoshop, GIMP, or even something simple like Canva, set your canvas to those exact pixel counts before you even start drawing. If you start with a 1000x1000 square and try to turn it into a 728x90 banner later, you're going to have a bad time.
Also, keep your file sizes in mind. Roblox usually wants these files to be under 2MB. Most PNGs or JPGs at these dimensions will be way smaller than that anyway, but it's something to keep an eye on if you're using tons of high-res textures.
Moving Toward Sponsored Experiences
It's worth noting that Roblox has been shifting its focus toward "Sponsored Experiences." This is a different beast entirely compared to the classic banner ads. Instead of a banner on the side of the site, these ads make your game show up in the "Sponsored" row on the Home and Discover pages.
For these, you aren't really following a "template" in the same way. Instead, you're relying on your Game Icon and your Game Thumbnails.
- Game Icon Size: 512 x 512 pixels (Square).
- Thumbnail Size: 1920 x 1080 pixels (16:9 Aspect Ratio).
If you're running a Sponsored Experience campaign, your icon is basically your ad. It needs to be clean, recognizable, and look good even when it's small on a phone screen. If your icon is cluttered, nobody is going to tap it.
Design Tips That Actually Work
Knowing the roblox ad template size is the technical part, but making an ad that people actually want to click is the creative part. Here are a few things I've noticed that tend to perform better:
1. High Contrast is Your Friend The Roblox website is mostly white (or dark grey if you use dark mode). If your ad is too "muted" or uses pastel colors, it'll just blend into the background. Use bold colors that pop. Reds, bright blues, and yellows tend to grab attention.
2. Don't Overthink the Text You have about half a second to catch someone's eye. If they have to read a paragraph to understand what your game is about, they've already scrolled past you. "CLICK FOR FREE PET" (even if it's a bit clickbaity) works better than "Come explore our vast and detailed world of imagination."
3. Use Characters, Not Just Scenery People connect with characters. A close-up of a cool-looking avatar doing something awesome is usually more effective than a wide shot of a building. It gives the player an idea of who they'll "be" in the game.
4. Leave Room for the "Ad" Tag Roblox automatically puts a little "Ad" label in the corner of these banners. Don't put any important text or your game's logo in the very corners, or it might get covered up. Leave a little bit of "breathing room" around the edges.
Common Mistakes to Avoid
I see a lot of new devs make the same mistakes when they first start playing with the roblox ad template size.
One big one is using too many fonts. Stick to one or two bold, readable fonts. If you start mixing script fonts with blocky fonts, it looks amateurish. Another mistake is forgetting the mobile players. While classic banner ads don't really show up on the mobile app, the Sponsored Experiences do. If your game icon has tiny text on it, mobile users won't be able to read it at all.
Also, don't be a copycat. If everyone is using the same "Neon Yellow Border" style, try something else. Being different is usually better than being the 100th person to copy a popular game's ad style.
Tools You Can Use for Free
You don't need to spend a fortune on software to get your roblox ad template size right.
- Photopea: This is basically a free, web-based version of Photoshop. It's incredible. You can set your pixel dimensions, use layers, and export as a PNG.
- Canva: Good for people who aren't "artists." They have lots of layouts, but you have to be careful to set the custom dimensions manually so you don't end up with the wrong size.
- Paint.NET / GIMP: Great free desktop options if you want something more permanent than a browser tool.
Final Thoughts on Testing
At the end of the day, even if you have the perfect roblox ad template size and a beautiful design, you won't know if it works until you test it. Most successful devs don't just dump 10,000 Robux into one ad. They'll run three different designs with 100-500 Robux each to see which one gets a better Click-Through Rate (CTR).
If your Skyscraper ad is getting a 1.5% CTR and your Banner is only getting 0.2%, you know where to put your money. It's all a big game of trial and error. Just make sure those dimensions are 728x90, 160x600, or 300x250, and you're already ahead of half the people trying to advertise on the platform. Good luck with your game!